"Inspired by Pantone Ultra Violet is dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now."
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
"Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance."
"Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality."
"Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."
"The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own."
"As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence."
"Create your own custom colour for your space or project by mixing Ultra Violet with other Superior Paints!"
The Superior Family hope you love our new colour and it sparks your imagination, inspires you to renew the tired/unwanted and create something very special!